{"id":244117,"date":"2025-11-04T22:10:27","date_gmt":"2025-11-04T22:10:27","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=244117"},"modified":"2025-11-05T14:59:40","modified_gmt":"2025-11-05T14:59:40","slug":"jody-gerson-vows-to-protect-human-songwriters-in-the-age-of-ai-as-umpg-boss-accepts-international-executive-of-the-year-honor-at-mbws-music-business-uk-awards","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/jody-gerson-vows-to-protect-human-songwriters-in-the-age-of-ai-as-umpg-boss-accepts-international-executive-of-the-year-honor-at-mbws-music-business-uk-awards\/","title":{"rendered":"Jody Gerson vows to \u2018protect human songwriters\u2019 in the age of AI, as UMPG boss accepts International Executive of the Year honor at MBW&#8217;s Music Business UK Awards"},"content":{"rendered":"<p>MBW&#8217;s Music Business UK Awards took place in Covent Garden this evening (November 4), celebrating the very best that the UK music business has to offer.<\/p>\n<p>The first major honor of the night went to <strong>Jody Gerson<\/strong>, Chairman and CEO of Universal Music Publishing Group (UMPG), who received the International Executive of the Year award, sponsored by <strong>PRS For Music<\/strong>.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p>The night&#8217;s <strong>International Executive<\/strong> award recognized a non-British company leader who has substantially furthered the prominence and success of UK and Irish music over the previous 12 months.<\/p>\n<p>Gerson was chosen as the winner by a panel of senior talent managers who subscribe to <strong>Music Business Worldwide&#8217;s<\/strong> MBW+ tier.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p>Addressing a sold-out ballroom at the De Vere Grand Connaught Rooms, Gerson paid tribute to the British and Irish musicians who &#8220;shaped&#8221; her &#8220;earliest memories&#8221; from <strong>The Beatles<\/strong> to <strong>Petula<\/strong> <strong>Clark<\/strong>, <strong>The Hollies<\/strong>, <strong>The<\/strong> <strong>Rolling<\/strong> <strong>Stones<\/strong> and others. She also gave a shout-out to <strong>Bob<\/strong> <strong>Geldof<\/strong> for his work on Live Aid, which Gerson said demonstrated &#8220;the true unifying power of music&#8221;.<\/p>\n<p>&#8220;British and Irish songwriters form so much of UMPG\u2019s foundation\u2014iconic songwriters and artists like <strong>Elton John<\/strong> and <strong>Bernie<\/strong> <strong>Taupin<\/strong>, <strong>The<\/strong> <strong>Clash<\/strong>, <strong>Mark<\/strong> <strong>Knopfler<\/strong>, <strong>The<\/strong> <strong>Cure<\/strong>, <strong>Joy<\/strong> <strong>Division<\/strong> and <strong>New<\/strong> <strong>Order<\/strong>, <strong>Andrew<\/strong> <strong>Lloyd<\/strong> <strong>Webber<\/strong>, <strong>Annie<\/strong> <strong>Lennox<\/strong>, the <strong>Bee<\/strong> <strong>Gees<\/strong> and many more,&#8221; said Gerson.<\/p>\n<p>Gerson also acknowledged former UMPG UK MD <strong>Mike McCormack<\/strong>, his successor, <strong>David<\/strong> <strong>Gray<\/strong>, as well as the wider UMPG UK team.<\/p>\n<blockquote><p>&#8220;I want every British and Irish songwriter to hear this: I am on your side. I wake up every day with one overriding mission\u2014to PROTECT HUMAN SONGWRITERS. On that, I will never waver.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Jody Gerson<\/span><\/p><\/blockquote>\n<p>Elsewhere in her speech, UMPG&#8217;s boss took the opportunity to address the challenges faced by songwriters amid the rapid rise of <strong>AI<\/strong>, noting that &#8220;the work of a music publisher is a constant fight to ensure that songs are valued and that songwriters are properly compensated&#8221;.<\/p>\n<p>Added Gerson: &#8220;I want every British and Irish songwriter to hear this: I am on your side. I wake up every day with one overriding mission\u2014to protect human songwriters. On that, I will never waver.&#8221;<\/p>\n<p>You can read an abridged version of Gerson&#8217;s full speech below:<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p>Thank you, Tim\u2014and thank you to the panel of artist and songwriter managers for choosing me to receive this honor.<\/p>\n<p>My love for British and Irish music began the first time I heard The Beatles. Admittedly, it started as a schoolgirl crush. I vividly remember being in the first grade, announcing to all my friends that I would marry Paul McCartney.<\/p>\n<p>But soon, the songs of The Beatles would enter my SOUL. And, they never left.<\/p>\n<p>As some of you know, I grew up in the nightclub business, sitting ringside as a little girl, watching some of the greatest entertainers of our time.<\/p>\n<p>I thought of two of them when I learned I\u2019d be receiving this award\u2014Tom Jones and Engelbert Humperdinck. Both performed at the night club in the early 1970s. I remember both wore tuxedos and had really long sideburns.<\/p>\n<p>At the time, I was too young to understand why women were throwing their \u201cknickers\u201d\u2014 Isn\u2019t that what you call it?-onstage during Tom\u2019s performance. And I really thought it odd that he would use them to wipe his brow and then throw the sweaty garments back into the audience. \u201cEwwwwww,\u201d thought young Jody Gerson.<\/p>\n<p>I remember the first time I watched To Sir With Love. I still get emotional hearing Lulu sing, \u201cThose schoolgirl days of telling tales and biting nails are gone\u2026\u201d What a lyric, what a song.<\/p>\n<p>British music shaped my earliest memories: The Beatles\u2019 \u201cI Want to Hold Your Hand,\u201d Petula Clark\u2019s \u201cDowntown,\u201d The Hollies\u2019 \u201cBus Stop,\u201d The Stones\u2019 \u201cSatisfaction.\u201d Then in the 70s: The Bee Gees, Elton John, Queen, Eric Clapton, Traffic. In the 80s: U2, Pet Shop Boys, The Clash, The Police, Eurythmics, Wham!<\/p>\n<p>The music you fall in love with in your formative years stays with you forever, and so much of mine came from your side of the Atlantic.<\/p>\n<p>I recently watched the documentary on Live Aid and was reminded of Bob Geldof\u2019s passion for doing the right thing\u2014and how that day showed the true UNIFYING power of music. I have the UTMOST admiration for Bob and all the British and Irish artists who participated in that historic event\u2014truly the single greatest thing the music industry ever did for the world.<\/p>\n<p>British and Irish songwriters form so much of UMPG\u2019s foundation\u2014iconic songwriters and artists like Elton John and Bernie Taupin, The Clash, Mark Knopfler, The Cure, Joy Division and New Order, Andrew Lloyd Webber, Annie Lennox, the Bee Gees and many more.<\/p>\n<p>As a matter of fact, when I first joined UMPG, the most successful artists on the global roster were signed out of our UK office: Adele, Mumford and Sons, Coldplay, Kid Harpoon and Florence Welch.<\/p>\n<p>Though all of their deals were up when I joined the company, and I am proud to say all of them are STILL signed to us!<\/p>\n<p>When Mike McCormack decided to step down from his MD role, leading our UK office with such distinction, I knew we needed someone who could honor his legacy and also accelerate it. There was only one person who could fill Mike\u2019s shoes\u2014and yes, he was\u2026 AMERICAN.<\/p>\n<p>Listen, I had to hear about Cricket from Mike for YEARS. I think you can handle some American football.<\/p>\n<p>Truly, you cannot have a better advocate than David Gray, whose deep love and understanding of British and Irish music is unbounded. But if he starts to adopt a British accent\u2014please tell me. That is just NOT OK.<\/p>\n<p>Thank you, David\u2014and thank you to our incredible UK team members here tonight: Rob Morris, Tom Foster, and our VERY deserving nominees, Pete Simmons, Maddy Gardiner, and Colette Goodfellow.<\/p>\n<p>My gratitude also extends to two extraordinary London-based leaders: Tash Baldwin, who runs Global Classics, Jazz &amp; Screen, and Jane Carter, who heads Production Music.<\/p>\n<p>At UMPG, we will continue to sign British and Irish songwriters locally\u2014and support them GLOBALLY.<\/p>\n<p>The work of a music publisher is a constant fight to ensure that songs are valued and that songwriters are properly compensated\u2014whether in streaming, on emerging digital platforms, or especially now with the rise of AI.<\/p>\n<p>AI is evolving at warp speed. It\u2019s important that we remain open to the possibilities that new technologies present\u2014and channel them toward meaningful, creative innovation.<\/p>\n<p>At the same time, AI can and should support the work of writers and publishers: helping us collect more efficiently, track infringement more accurately, and safeguard the rights of the talented people who create the music we love.<\/p>\n<p>But I want every British and Irish songwriter to hear this: I am on your side. I wake up every day with one overriding mission\u2014to PROTECT HUMAN SONGWRITERS. On that, I will never waver.<\/p>\n<p>I am deeply grateful for this honor. I AM in service to British and Irish music\u2014and I always will be.<\/p>\n<p>Thank you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MBW&#8217;s Music Business UK Awards took place in Covent Garden this evening (November 4), celebrating the very best that the UK music biz has to offer<\/p>\n","protected":false},"author":2,"featured_media":244146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-244117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/244117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=244117"}],"version-history":[{"count":20,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/244117\/revisions"}],"predecessor-version":[{"id":244202,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/244117\/revisions\/244202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/244146"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=244117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=244117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=244117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}