{"id":246414,"date":"2025-12-03T18:37:34","date_gmt":"2025-12-03T18:37:34","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=246414"},"modified":"2025-12-03T18:37:34","modified_gmt":"2025-12-03T18:37:34","slug":"eventbrite-eyes-jump-into-secondary-ticketing-market-after-500m-acquisition-by-bending-spoons","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/eventbrite-eyes-jump-into-secondary-ticketing-market-after-500m-acquisition-by-bending-spoons\/","title":{"rendered":"Eventbrite eyes jump into secondary ticketing market after $500M acquisition by Bending Spoons"},"content":{"rendered":"<p>San Francisco-headquartered ticketing platform Eventbrite has announced it\u2019s being acquired by Bending Spoons, in an all-cash transaction valued at around $500 million.<\/p>\n<p>Bending Spoons is a Milan-headquartered private equity firm known for buying and overhauling tech brands whose popularity has waned or flatlined. Its previous acquisitions include <strong>AOL<\/strong>, <strong>Evernote<\/strong>, <strong>Vimeo<\/strong>, and <strong>WeTransfer<\/strong>.<\/p>\n<p>Local news media in Silicon Valley are calling the acquisition a \u201c<a href=\"https:\/\/sfstandard.com\/2025\/12\/02\/eventbrite-sells-bargain-as-italian-firm-scoops-another-silicon-valley-castoff\/\" target=\"_blank\" rel=\"noopener\">bargain<\/a>,\u201d given that Eventbrite was <a href=\"https:\/\/www.billboard.com\/pro\/eventbrite-ipo-share-price-18-billion-valuation\/\" target=\"_blank\" rel=\"noopener\">valued at <strong>$1.8 billion<\/strong><\/a> ahead of its IPO in 2018.<\/p>\n<p><span style=\"font-weight: 400;\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/span><\/p>\n<p>Eventbrite shareholders will receive <strong>$4.50<\/strong> per share under the terms of the agreement, a more than <strong>80%<\/strong> premium over the company\u2019s closing price on Monday (December 1), the last trading day before the acquisition was announced. Eventbrite\u2019s stock predictably surged on Tuesday, and has been trading just under $4.50 since.<\/p>\n<p>The company will be delisted from the New York Stock Exchange once the deal is completed and will be held privately by Bending Spoons<\/p>\n<p>\u201cJoining forces with Bending Spoons will accelerate innovation and strengthen Eventbrite\u2019s tools and resources to bring even more people together through shared live experiences for many years to come,\u201d Bending Spoons Co-Founder and CEO <strong>Luca Ferrari<\/strong> said in a statement.<\/p>\n<p><span style=\"font-weight: 400;\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/span><\/p>\n<p>Ferrari said Bending Spoons had identified \u201ca few opportunities\u201d for Eventbrite.<\/p>\n<p>\u201cThese include building a dedicated messaging feature, introducing AI for easier event creation, improving searchability, and creating a system for the secondary ticket market,\u201d he said, adding that Bending Spoons is \u201ccommitted to investing in Eventbrite for the long run.\u201d<\/p>\n<p>The acquisition was unanimously approved by Eventbrite\u2019s Board of Directors and is expected to close in the first half of 2026, subject to regulatory approvals and approval of Eventbrite shareholders.<\/p>\n<blockquote><p>\u201cJoining forces with Bending Spoons will accelerate innovation and strengthen Eventbrite\u2019s tools and resources to bring even more people together through shared live experiences for many years to come.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Luca Ferrari, Bending Spoons<\/span><\/p><\/blockquote>\n<p>Even as other ticketing companies saw their business boom in the post-Covid recovery years, Eventbrite has seen its revenues stagnate and ticket sales decline.<\/p>\n<p>The company reported net revenue of <strong>$325 million<\/strong> for 2024, down slightly from <strong>$326 million<\/strong> the year before. Its net loss of <strong>$15.6 million<\/strong> in 2024 was narrower than the <strong>$25.6 million<\/strong> net loss the year before.<\/p>\n<p>The company processed <strong>83.8 million<\/strong> paid tickets in 2024, down <span style=\"color: #ff0000;\"><strong>10.3%<\/strong><\/span> from 2023. The company has seen successive waves of layoffs over the past five years.<\/p>\n<p><span style=\"font-weight: 400;\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/span><\/p>\n<p>Founded in 2006 by <strong>Kevin<\/strong> and <strong>Julia Hartz<\/strong>, along with <strong>Renaud Visage<\/strong>, Eventbrite was a \u201chip and cool hyped company\u201d in Silicon Valley before the pandemic, industry analyst <strong>Julius Solaris<\/strong> <a href=\"https:\/\/sfstandard.com\/2025\/12\/02\/eventbrite-sells-bargain-as-italian-firm-scoops-another-silicon-valley-castoff\/\" target=\"_blank\" rel=\"noopener\">told<\/a> the <em>San Francisco Standard<\/em>.<\/p>\n<p>Post-pandemic, the company lacked a strategy for revival, Solaris suggested.<\/p>\n<p>\u201cI was questioning post-pandemic, since 2021, 2022, when everybody was coming back \u2014 what was their strategy?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italy-headquartered Bending Spoons is known for buying up tech brands that have lost their luster<\/p>\n","protected":false},"author":46,"featured_media":246415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[134846,897,134847],"class_list":["post-246414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bending-spoons","tag-eventbrite","tag-luca-ferrari"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/246414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=246414"}],"version-history":[{"count":4,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/246414\/revisions"}],"predecessor-version":[{"id":246434,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/246414\/revisions\/246434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/246415"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=246414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=246414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=246414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}