{"id":247000,"date":"2025-12-11T11:59:31","date_gmt":"2025-12-11T11:59:31","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=247000"},"modified":"2025-12-11T11:59:31","modified_gmt":"2025-12-11T11:59:31","slug":"meta-partners-with-iheartmedia-to-bring-coldplay-concert-to-vr-headsets","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/meta-partners-with-iheartmedia-to-bring-coldplay-concert-to-vr-headsets\/","title":{"rendered":"Meta partners with iHeartMedia to bring Coldplay concert to VR headsets"},"content":{"rendered":"<p class=\"p1\">Meta has partnered with iHeartMedia to stream an immersive virtual reality concert featuring Coldplay&#8217;s <i>Music of the Spheres<\/i> tour through its Meta Horizon platform.<\/p>\n<p class=\"p1\">The free event called<i> <\/i><a href=\"https:\/\/horizon.meta.com\/event\/1150252113839760?intern_source=blog&amp;intern_content=coldplay-quest-horizon-arena-music-spheres-world-tour-beat-saber-supernatural-iheartradio\"><span class=\"s1\"><i>Coldplay Music of the Spheres World Tour: An Immersive Experience<\/i><\/span><\/a> will launch on Meta Horizon on December 30 at 11AM Pacific time.<\/p>\n<p class=\"p1\">Meta says the VR concert, through iHeartMedia, used stereoscopic 180-degree VR footage taken during <b>Coldplay<\/b>&#8216;s performances at Wembley Stadium in London. Users can access the experience through the <b>Meta Horizon<\/b> mobile app on iOS and Android devices, as well as through <b>Meta Quest VR<\/b> headsets.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">The production used <b>15 cameras<\/b> to capture the footage, said Meta. The technical setup included four tower cameras, dual rails, two Steadicams, 12 REDs, a Spydercam system, and three Blackmagic URSA cameras. Meta said the Blackmagic cameras provided extra resolution and sharper lenses.<\/p>\n<p class=\"p1\">The setlist of the concert features some of the band\u2019s hits including <i>Yellow, Fix You, Viva La Vida, A Sky Full of Stars, <\/i>and <i>feelslikeimfallinginlove.<\/i><i><\/i><\/p>\n<div class=\"mb-embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/\/vgbNYLiBk7M?si=Th86exbFgUIk1abQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p class=\"p1\">Coldplay said: \u201cWembley Stadium is just a few miles from where we played our first gigs, so we\u2019re very grateful to Meta and iHeart for bringing this special hometown concert to people all around the world \u2014 as if they were right there in the stadium, but in the comfort of their own homes.\u201d<\/p>\n<blockquote>\n<p class=\"p1\">\u201cWembley Stadium is just a few miles from where we played our first gigs, so we\u2019re very grateful to Meta and iHeart for bringing this special hometown concert to people all around the world.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Coldplay<\/span><\/p><\/blockquote>\n<p class=\"p1\">The <b>Facebook<\/b> and <b>Instagram<\/b> owner said: \u201cWe secured unprecedented prime locations \u2014 closer to the band than ever before and at the highest vantage points we\u2019ve reached yet.\u201d<\/p>\n<p class=\"p1\">Coldplay&#8217;s<i> Music of the Spheres World Tour <\/i>was named the highest-attended tour of all time by Guinness World Records. The tour had <a href=\"https:\/\/www.musicbusinessworldwide.com\/taylor-swifts-the-eras-is-biggest-grossing-tour-of-all-time-breaking-2bn-report\/\" target=\"_blank\" rel=\"noopener\">more shows<\/a> than<b> Taylor Swift<\/b>\u2019s <i>Eras Tour<\/i>, and\u00a0<a href=\"https:\/\/www.billboard.com\/music\/chart-beat\/coldplay-tour-1-billion-dollar-grosses-1235762768\/\">grossed<\/a>\u00a0<b>USD $1,144,590,969<\/b>, with an average per-show take of\u00a0<b>$6.54 million.<\/b><b><\/b><\/p>\n<p class=\"p1\">Meta is also offering exclusive free Coldplay avatar merch, letting fans create a signature look for their avatar as they watch the VR concert. The merch is available on Meta\u2019s <a href=\"https:\/\/horizon.meta.com\/event\/1150252113839760?intern_source=blog&amp;intern_content=coldplay-quest-horizon-arena-music-spheres-world-tour-beat-saber-supernatural-iheartradio\"><span class=\"s1\">concert page<\/span><\/a> for iOS and Android devices or in the Avatar editor in VR.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">The iHeartMedia partnership comes alongside two other Coldplay-related releases on Meta&#8217;s gaming platforms. On December 18, rhythm game<a href=\"https:\/\/www.meta.com\/experiences\/beat-saber\/2448060205267927\/?intern_source=blog&amp;intern_content=coldplay-quest-horizon-arena-music-spheres-world-tour-beat-saber-supernatural-iheartradio\" target=\"_blank\" rel=\"noopener\"><i> Beat Saber<\/i><\/a> will add a <b>Coldplay Music Pack<\/b> featuring 12 songs. The pack costs <b>$14.99<\/b>, or users can purchase individual tracks for <b>$1.99<\/b> each.<\/p>\n<p>For a limited period, new Beat Saber players can buy the base game bundled with the Coldplay Music Pack for <b>$34.99.<\/b><\/p>\n<blockquote>\n<p class=\"p1\">\u201cWe secured unprecedented prime locations \u2014 closer to the band than ever before and at the highest vantage points we\u2019ve reached yet.\u201d<\/p>\n<p><span style=\"color: #000000;\">Meta<\/span><\/p><\/blockquote>\n<p class=\"p1\">Separately, <a href=\"https:\/\/www.meta.com\/experiences\/supernatural-unreal-fitness\/1830168170427369\/?intern_source=blog&amp;intern_content=coldplay-quest-horizon-arena-music-spheres-world-tour-beat-saber-supernatural-iheartradio\" target=\"_blank\" rel=\"noopener\"><b>Supernatural<\/b><\/a>, Meta&#8217;s fitness app available in the US and Canada, will add three new Coldplay workouts starting December 29. The workouts include two multi-intensity Boxing and Flow sessions led by coaches <b>Leanne Pedante <\/b>and <b>Dwana<\/b> <b>Olsen<\/b>, plus a bonus Energy Stretch routine. The workouts combine older tracks like <i>Fix You<\/i> and <i>Viva La Vida<\/i> with recent releases including <i>WE PRAY a<\/i>nd <i>feelslikeimfallinginlove.<\/i><i><\/i><\/p>\n<p class=\"p1\">This marks Coldplay&#8217;s second collaboration with Supernatural, following their <a href=\"https:\/\/www.prnewswire.com\/news-releases\/vr-fitness-app-supernatural-releases-artist-driven-workout-series-featuring-some-of-the-most-listened-to-music-of-our-time-301567757.html\" target=\"_blank\" rel=\"noopener\">initial appearance<\/a> on the platform in 2022.<\/p>\n<p class=\"p1\">      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      <\/p>\n<p class=\"p1\">A Supernatural subscription costs<b> $9.99<\/b> monthly, with a free trial available for new users. Supernatural <a href=\"https:\/\/www.musicbusinessworldwide.com\/merlin-partners-with-fitness-app-supernatural-to-bring-indie-music-to-meta-quest-virtual-workouts\/\" target=\"_blank\" rel=\"noopener\">partnered<\/a> with <strong>Merlin<\/strong>, the global rights agency for the independent label sector, to allow Meta Quest VR headset users to work out to tracks by thousands of indie artists.<\/p>\n<div class=\"mb-embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/\/jo2DcBefqKk?si=gotZffxiv3kLtb9x\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p class=\"p1\">The Coldplay and iHeartMedia partnership marks Meta\u2019s latest effort to expand its music offerings in the VR space. Last year, Meta <a href=\"https:\/\/www.musicbusinessworldwide.com\/universal-warner-team-up-with-realize-music-for-wellness-through-singing-vr-app\/\" target=\"_blank\" rel=\"noopener\">partnered<\/a> with <b>Realize Music, Universal Music Group <\/b>and<b> Warner Music Group<\/b> to bring Realize\u2019s <i>Sing <\/i>app to Meta Quest VR headsets.<\/p>\n<p class=\"p1\">Back in July, <b>Spotify<\/b> <a href=\"https:\/\/www.meta.com\/en-gb\/experiences\/spotify\/7250002038460582\/?srsltid=AfmBOoqxiiwCCjwuKsOd1UIdh1H3y6JlyP8YxpSl-VzbGPkjCW4mKGfR\" target=\"_blank\" rel=\"noopener\">launched<\/a> its official VR app on Meta, allowing Meta Quest VR headset users to watch video podcasts or play music and podcasts from Spotify in the background.<\/p>\n<p class=\"p1\">These strategies come as Meta now competes with more entrants in the VR headset space. In 2022, <strong>TikTok <\/strong>parent <b>ByteDance<\/b> <a href=\"https:\/\/www.musicbusinessworldwide.com\/tiktok-parent-sells-46000-vr-headsets-online-in-china-in-race-to-beat-meta\/\" target=\"_blank\" rel=\"noopener\">launched<\/a> its own VR headset called <b>Pico<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The free event will launch on Meta Horizon on December 30 at 11AM Pacific time.<\/p>\n","protected":false},"author":38,"featured_media":247001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[896,3429,130229,133385],"class_list":["post-247000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-coldplay","tag-iheartmedia","tag-meta","tag-meta-quest"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/247000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=247000"}],"version-history":[{"count":3,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/247000\/revisions"}],"predecessor-version":[{"id":247024,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/247000\/revisions\/247024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/247001"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=247000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=247000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=247000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}