{"id":253085,"date":"2026-03-16T15:43:08","date_gmt":"2026-03-16T15:43:08","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=253085"},"modified":"2026-03-16T15:45:23","modified_gmt":"2026-03-16T15:45:23","slug":"scott-borchetta-launches-borchetta-entertainment-group-management-division-with-carly-pearce-signing","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/scott-borchetta-launches-borchetta-entertainment-group-management-division-with-carly-pearce-signing\/","title":{"rendered":"Scott Borchetta launches Borchetta Entertainment Group management division with Carly Pearce signing"},"content":{"rendered":"<p>After exiting HYBE AMERICA last month, Scott Borchetta has announced a new management division under the banner of Borchetta Entertainment Group.<\/p>\n<p>The Big Machine Records founder has signed multi-award-winning country artist <strong>Carly Pearce<\/strong> to the management roster.<\/p>\n<p>Mike Blong, formerly of Starstruck Entertainment, has also joined as manager.<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__tweeny hidden-xs hidden-ms hidden-sm\" data-loaded=\"no\" data-sizes=\"992 1200 1440\" data-name=\"628x90 Sponsor banner #5 (992+1200+1440)\" data-params=\"dfp_sponsor5_628\" id=\"dfp_sponsor5_628\"><\/div>      <div class=\"mb-advert mb-advert__banner mb-advert__banner--inline hidden-xs hidden-sm hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"480\" data-name=\"468x60 Sponsor banner #5 (480)\" data-params=\"dfp_sponsor5_468\" id=\"dfp_sponsor5_468\"><\/div>      <div class=\"mb-advert mb-advert__mobile mb-advert__mobile--inline hidden-ms hidden-md hidden-lg\" data-loaded=\"no\" data-sizes=\"320 768\" data-name=\"300x50 Sponsor banner #5 (320+768)\" data-params=\"dfp_sponsor5_300\" id=\"dfp_sponsor5_300\"><\/div>      <\/div>      \n<p>Borchetta had previously\u00a0served as the CEO of <a class=\"link-relationship\" title=\"Companies &gt; Big Machine Label Group [141 articles]\" href=\"https:\/\/www.musicbusinessworldwide.com\/companies\/big-machine-label-group\/\" target=\"_blank\" rel=\"noopener\">Big Machine Label Group<\/a>\u00a0since HYBE\u2019s\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/scooter-braun-sells-ithaca-holdings-to-hybe-formerly-big-hit-entertainment\/\" target=\"_blank\" rel=\"noopener\">purchase of Scooter Braun\u2019s Ithaca Holdings<\/a>\u00a0in 2021.<\/p>\n<p><strong>BMLG<\/strong>\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/big-machine-label-group-and-its-taylor-swift-albums-acquired-by-scooter-brauns-ithaca-holdings\/\" target=\"_blank\" rel=\"noopener\">was acquired<\/a>\u00a0by Scooter Braun\u2019s Ithaca Holdings in 2019. The entirety of Ithaca, including BMLG and Braun\u2019s SB Projects, was then\u00a0<a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/scooter-braun-sells-ithaca-holdings-to-hybe-formerly-big-hit-entertainment\/\" target=\"_blank\" rel=\"noopener\">acquired by South Korea\u2019s HYBE<\/a>\u00a0in a $1.05 billion deal in 2021.<\/p>\n<p>Borchetta confirmed plans to continue to use the Big Machine Records brand for his future ventures after his <a href=\"https:\/\/www.musicbusinessworldwide.com\/scott-borchetta-exits-hybe-america\/\">departure from HYBE AMERICA<\/a> last month.<\/p>\n<p>At the time of the announcement, HYBE AMERICA said it would retain assets, the distribution deal, the publishing company Big Machine Music, and a number of artists on the label\u2019s roster.<\/p>\n<p>HYBE AMERICA\u2019s Nashville-based country, Americana, and roots rock division was then <a href=\"https:\/\/www.musicbusinessworldwide.com\/hybe-america-launches-blue-highway-records-in-nashville-names-jake-basden-as-ceo\/\" target=\"_blank\" rel=\"noopener\">rebranded as<\/a> Blue Highway Records (previously BMLG).<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #1\" data-params=\"dfp_spu1\" id=\"dfp_spu1\"><\/div>      <\/div>      \n<p>Nashville-based Borchetta Entertainment Group says it will &#8220;operate as a full-service management division focused on artist development, touring strategy, brand partnerships and long-term career growth.&#8221;<\/p>\n<p>The company adds that it will work closely alongside <strong>Big Machine Records<\/strong> to provide &#8220;a streamlined approach to artist support.&#8221;<\/p>\n<blockquote><p>&#8220;I couldn\u2019t think of a better way to kick off this new era of Big Machine [than] by announcing the formation of the Borchetta Entertainment Group and a new management vertical.&#8221;<\/p>\n<p><span style=\"color: #000000;\">SCOTT Borchetta, Borchetta Entertainment Group<\/span><\/p><\/blockquote>\n<p>Borchetta said: \u201cI couldn\u2019t think of a better way to kick off this new era of Big Machine [than] by announcing the formation of the Borchetta Entertainment Group and a new management vertical, starting with the Grammy\/CMA\/ACM award-winning Carly Pearce and her longtime management partner, Mike Blong.<\/p>\n<p>\u201cThis new season for Carly, starting with the amazing new Riley Green duet, <em>If I Don\u2019t Leave I\u2019m Gonna Stay<\/em>, promises to be her best yet. I am so proud to welcome both as the foundational artist and management partner for this exciting new endeavor.&#8221;<\/p>\n      <div class=\"mb-advert__incontent\">      <div class=\"mb-advert mb-advert__spu\" data-loaded=\"no\" data-name=\"300x250 Sponsor MPU #2\" data-params=\"dfp_spu2\" id=\"dfp_spu2\"><\/div>      <\/div>      \n<p>Blong joins Borchetta Entertainment Group following a stint at Starstruck Entertainment, where he served as Carly Pearce\u2019s day-to-day manager beginning in 2022.<\/p>\n<p>He brings more than a decade of international touring experience as a tour manager, musical director, and musician.<\/p>\n<blockquote><figure class=\"mbw-articlepic mbw-articlepic--right\"><a class=\"link-internal\" href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-16-at-15.37.33.jpg\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-16-at-15.37.33.jpg\" data-lightbox=\"image-set\" data-title=\"\"><img  class=\"lazyload\" src=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-16-at-15.37.33-80x78.jpg\" data-srcset=\"https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-16-at-15.37.33-80x78.jpg 80w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-16-at-15.37.33-160x155.jpg 160w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-16-at-15.37.33-320x310.jpg 320w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-16-at-15.37.33-418x406.jpg 418w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-16-at-15.37.33-648x629.jpg 648w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-16-at-15.37.33-836x811.jpg 836w, https:\/\/www.musicbusinessworldwide.com\/files\/2026\/03\/Screenshot-2026-03-16-at-15.37.33-1296x1258.jpg 1296w\" data-sizes=\"auto\"><i class=\"fas fa-search-plus magnifying-glass-icon\"><\/i><\/a><\/figure><p>\u201cJoining forces with Scott and Borchetta Entertainment Group is an exciting next chapter for all of us as we continue to build on the momentum Carly has created around the world.\u201d<\/p>\n<p><span style=\"color: #000000;\">Mike Blong<\/span><\/p><\/blockquote>\n<p>As per a press release, Blong has helped guide several key campaigns for Pearce, including major touring cycles, the expansion of her global touring footprint, and brand partnerships, as well as numerous high-profile television and award show appearances.<\/p>\n<p>\u201cI\u2019ve had the privilege of working alongside Carly through multiple stages of her career, and it has been incredibly rewarding to witness her continual growth as an artist and storyteller,\u201d added <span class=\"il\">Blong<\/span>.<\/p>\n<p>\u201cJoining forces with Scott and Borchetta Entertainment Group is an exciting next chapter for all of us as we continue to build on the momentum Carly has created around the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Borchetta&#8217;s departure from HYBE AMERICA was announced in February.<\/p>\n","protected":false},"author":7380,"featured_media":253102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[1240,135138,135137,135136,1241],"class_list":["post-253085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-big-machine","tag-big-machine-records","tag-carly-pearce","tag-mike-blong","tag-scott-borchetta"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/253085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/7380"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=253085"}],"version-history":[{"count":6,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/253085\/revisions"}],"predecessor-version":[{"id":253111,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/253085\/revisions\/253111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/253102"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=253085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=253085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=253085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}