{"id":255525,"date":"2026-04-21T21:52:19","date_gmt":"2026-04-21T20:52:19","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?p=255525"},"modified":"2026-04-21T21:53:47","modified_gmt":"2026-04-21T20:53:47","slug":"soccer-legend-ronaldinho-launches-tu-musica-record-label-in-partnership-with-brazils-sua-musica-group-and-asj","status":"publish","type":"post","link":"https:\/\/www.musicbusinessworldwide.com\/soccer-legend-ronaldinho-launches-tu-musica-record-label-in-partnership-with-brazils-sua-musica-group-and-asj\/","title":{"rendered":"Soccer legend Ronaldinho launches Tu M\u00fasica record label in partnership with Brazil’s Sua M\u00fasica Group"},"content":{"rendered":"

Ronaldinho<\/strong>, the Brazilian former footballer, has launched a record label called Tu M\u00fasica<\/strong>, in partnership with distribution company Sua M\u00fasica Group<\/strong>, talent management firm ASJ<\/strong>, and his brother and manager Roberto de Assis<\/strong>.<\/p>\n

The venture will initially focus on\u00a0Latin America<\/strong>, before expanding into\u00a0Europe<\/strong>, followed by\u00a0Africa<\/strong>,\u00a0Asia<\/strong>\u00a0and the\u00a0Middle East<\/strong>, Sua M\u00fasica said.<\/p>\n

The label venture arrives two years after Warner Music Group acquired<\/a> a minority stake in Brazil-based Sua M\u00fasica.<\/p>\n

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Tu M\u00fasica\u2019s first project will be a compilation album inspired by the FIFA World Cup, bringing together artists from multiple territories. Submissions from songwriters and artists are set to open in the coming weeks, with selected tracks forming part of the release.<\/p>\n

“Music has always been a big part of my life. It’s been with me during the most important moments, on and off the pitch,” said Ronaldinho<\/strong>. “Now I want to take that energy everywhere \u2014 connecting cultures and creating opportunities for artists from anywhere.”<\/p>\n

The project is led by Roni Maltz Bin<\/strong>, CEO of Sua M\u00fasica Group<\/strong>, and Allan Jesus<\/strong>, CEO of ASJ<\/strong>. The company describes Maltz Bin<\/strong> as a two-time Billboard<\/em> Power Player, and Jesus<\/strong> as “a seasoned executive in the entertainment industry.” Maltz Bin and Jesus invited Ronaldinho<\/strong> and Roberto de Assis<\/strong> to co-create the label.<\/p>\n

“Music has always been a big part of my life. It’s been with me during the most important moments, on and off the pitch.”<\/p>\n

RONALDINHO<\/span><\/p><\/blockquote>\n

Operations will be supported by Sua M\u00fasica Group<\/strong>‘s distribution, recording and digital marketing functions, which the company says comprise more than 170<\/strong> professionals across Brazil<\/strong> and Latin America<\/strong>, alongside ASJ<\/strong>‘s talent management and brand partnerships work. Roberto de Assis<\/strong>, who has overseen Ronaldinho<\/strong>‘s career, will lead strategic connections for Tu M\u00fasica<\/strong> across music, media and sports.<\/p>\n

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According to the company, Tu M\u00fasica<\/strong>‘s initial phase will focus on developing and releasing projects with selected artists from different countries. In a second stage, the label will begin signing artists directly to build its own roster.<\/p>\n

Tu M\u00fasica<\/strong>\u00a0says it will soon open its first office and studio in\u00a0Miami<\/strong>, which it describes as “a strategic hub between the Americas and other markets.”<\/p>\n

Ronaldinho<\/strong> \u2014 born Ronaldo de Assis Moreira \u2014 has more than 160 million<\/strong> followers across social media. He played for clubs including FC Barcelona<\/strong>, Paris Saint-Germain<\/strong> and AC Milan<\/strong>, and won the FIFA World Cup<\/strong> with Brazil<\/strong> in 2002<\/strong>.<\/p>\n

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The launch of Tu M\u00fasica<\/strong> places Ronaldinho<\/strong> in a growing category of global sports figures building ownership positions in music.<\/p>\n

Latin America<\/strong> was the fastest-growing recorded music region in the world in 2025<\/strong>, with revenues up 17.1%<\/strong> year-on-year, according to the IFPI Global Music Report 2026<\/em><\/a>. Brazil<\/strong> ranked as the world’s eighth-largest recorded music market last year, up one place from 2024<\/strong>.<\/p>\n

The 2026 FIFA World Cup<\/strong>, to be co-hosted by the United States<\/strong>, Canada<\/strong> and Mexico<\/strong>, is expected to generate a wave of music and entertainment content tied to the tournament.<\/p>\n","protected":false},"excerpt":{"rendered":"

New venture, led alongside executives from Sua M\u00fasica Group and ASJ, plans World Cup-themed debut project.<\/p>\n","protected":false},"author":7183,"featured_media":255526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-255525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/255525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/users\/7183"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/comments?post=255525"}],"version-history":[{"count":7,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/255525\/revisions"}],"predecessor-version":[{"id":255577,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/posts\/255525\/revisions\/255577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media\/255526"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=255525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/categories?post=255525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/tags?post=255525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}