{"id":84963,"date":"2020-06-17T11:36:55","date_gmt":"2020-06-17T10:36:55","guid":{"rendered":"https:\/\/www.musicbusinessworldwide.com\/?post_type=people&#038;p=84963"},"modified":"2026-04-13T15:48:14","modified_gmt":"2026-04-13T14:48:14","slug":"julie-greenwald","status":"publish","type":"people","link":"https:\/\/www.musicbusinessworldwide.com\/people\/julie-greenwald\/","title":{"rendered":"Julie Greenwald"},"content":{"rendered":"<p>Julie Greenwald is the former Chairman and CEO of Atlantic Music Group.<\/p>\n<p>The New York native began her music career in 1992 at Def Jam Records, and just a decade later, she was named President of Island Records, becoming one of the rare women to hold that title at a major label.<\/p>\n<p>After graduating from Tulane University in 1992 with a double major in Political Science and English, Greenwald joined Def Jam, where she rapidly rose through the company\u2019s executive ranks, becoming General Manager of Promotion and later Head of Marketing, helping shape the company into an urban music powerhouse.<\/p>\n<blockquote><p>&#8220;You\u2019re going to have to make serious choices if you want a career path like mine. It\u2019s not about just being smart and resourceful. You have to be smart, resourceful and out-hustle everyone.&#8221;<\/p>\n<p><span style=\"color: #000000;\">Julie Greenwald, speaking in 2016<\/span><\/p><\/blockquote>\n<p>In 1998, with the merger of Island Records and Def Jam, Greenwald was charged with overseeing the entire combined marketing department, spanning genres from hip-hop to rock.<\/p>\n<p>In 2002, she was named President of Island Records\/EVP of the Island Def Jam Music Group.<\/p>\n<p>Two years later she arrived at Atlantic Records, playing a central role in the re-architecting of one of the industry\u2019s most iconic labels until her departrue in 2024.<\/p>\n<p>In an <a href=\"https:\/\/www.musicbusinessworldwide.com\/in-the-music-business-you-have-to-out-hustle-everyone\/\" target=\"_blank\" rel=\"noopener noreferrer\">interview with MBW<\/a> from December 2016, Greenwald said: &#8220;You\u2019re going to have to make serious choices if you want a career path like mine. It\u2019s not about just being smart and resourceful. You have to be smart, resourceful and out-hustle everyone.<\/p>\n<p>&#8220;As you get older in life as a woman, and you want to have the family conversation, that\u2019s where you come to a real challenge; oh sh*t, how do I balance it all?<\/p>\n<p>&#8220;Then you wake up one day and realize \u2013 there\u2019s no such thing as balancing it all. You just do the best job you can.<\/p>\n<p>Greenwald has been ranked four times in the No. 1 position on Billboard&#8217;s \u201cWomen in Music\/Power Players\u201d list and has also been featured as one of The Hollywood Reporter&#8217;s \u201cPower 100 Women in Entertainment\u201d as well as being named to Newsweek&#8217;s \u201cWomen In Leadership\u201d roster.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;It\u2019s not about just being smart and resourceful. You have to be smart, resourceful and out-hustle everyone.&#8221;<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-84963","people","type-people","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/people\/84963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/people"}],"about":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/types\/people"}],"version-history":[{"count":2,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/people\/84963\/revisions"}],"predecessor-version":[{"id":254965,"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/people\/84963\/revisions\/254965"}],"wp:attachment":[{"href":"https:\/\/www.musicbusinessworldwide.com\/wp-json\/wp\/v2\/media?parent=84963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}